Probably our #1 area of expertise is in database marketing* and data services. We’ve been providing these services since 1985 — yeah, before Al Gore let us all get online.
Our first database marketing system was, and still is, used by automotive dealerships to track leads and customers and send them a series of letters (yes, actual paper, envelopes and stamps) to entice them to purchase their next car, accessory, or service. Of course, that system later sent faxes, emails, and texts to prospective customers as well.
In that application, and many others, we also have developed years of expertise in database design, applications and websites for automating business processes of all sorts. One data service we provide frequently is ETL (Extract, Transformation, and Load) operations. ETL is just an industry acronym that means we can help you take data from one or multiple sources, and convert, clean, merge, remove duplicates, and make the data fit for your purposes (whether they be marketing or otherwise).
*Some people use other terms for what we like to call database marketing. You may call it or hear it referred to as Lead Marketing, Follow-Up Marketing, Autoresponder Marketing, or maybe even something else. The idea is the same, but we like to call it database marketing to help our customers remember the importance of having and owning their own marketing database. The world’s biggest companies treat their marketing databases as first-class business assets. So do we. So should you. We can discuss that more in our consultation if you like, but (hint) your marketing database should do more than just collect a bunch of random email addresses.